Joanna and Sarah Halpin,

Creative Duo

We're sisters. Models. Image makers.

Underpinned by a shared love for carefully considered aesthetics.  And this blog is our creative outlet.

What She Said focuses on art direction with a hint of design and inspiring visuals.  We work with brands on creative projects in a way that is coherent with our taste and style. Founded in 2016, What She Said has continued to grow, as we broaden our audience and develop our relationship with brands. 


What She Said is represented by Premier Digital, London

Chic Blogger Management, Sydney


All content on and related social media accounts requires written permission and consent for any promotional usage.